The goal of search engine optimization (SEO) is to increase the visibility of a website on the internet. With millions of websites in the world it is imperative that a website stands out from the crowd and shows up within the first few pages of search results. To accomplish this SEO companies determine what keywords are relevant to a website and then employ techniques to associate those keywords with the website in search engine databases. These techniques involve modifying both the internal and external aspects of a website.
Internally a website needs to have:
External SEO includes:
SEO techniques also vary based on the purpose of the site, target audience, industry, competition, location, products or services, and are tailored to fit the specific needs of each website. SEO can be a very confusing topic and requires a solid understanding of how search engines work. We will continue post on various topics to help our customers and readers gain a deeper understanding of SEO so check back regularly and if there is a specific aspect you would like to know more about submit a comment to our Make a Suggestion Post.